About
Designer, art director and spatial practioner with over 10 years of professional experience. Currently completing a Masters Interior Architecture: Research + Design at Piet Zwart Institute focusing on critical design and site-based practice. Developing a practice at the intersection of artistic research, graphic and spatial design.
Freelance Designer + Art Director (June 2016—Present)
Freelance brand designer and art director. Specialising in identity, typographic and communication design. Leading projects from initial brief to final production for exhibition, packaging, web and motion—with a rigorous approach to research and concept development.
Willem de Kooning Academy Rotterdam Teaching Assistant BA Spatial Design (Jan 2025—April 2025) Part Time Tutoring and research support for second year spatial design students. Providing feedback on research methodologies and conceptual development. Supporting students in developing site-specific installation proposals for Rotterdam Dakendagen, focusing on both temporary and permanent interventions on select urban rooftop sites.
o9 Solutions Art Director (April 2021—August 2023)
Art Director of the global in-house design team. Directing a team of 8+, leading web, motion, layout, environmental branding, advertising campaigns and any other brand related visual communication. Working closely with UX, UI, illustrators, filmakers and external stakeholders to develop creative briefs from start to finish.
o9 Solutions Brand Designer (November 2019—April 2021)
Driving the design strategy of a company wide rebrand and subsequently scaling the team to a full service in-house design department. Developing the visual identity and design workflow for the entire organisation. Designing for web, print, motion graphics storyboards and video art direction to completely reposition the graphic identity
of the company.
Studio aad Designer (April 2017—October 2019)
Working as part of a team on a wide range of projects and outputs. Primarily working on print, web, motion and branding projects for clients in the technology, luxury retail and the cultural sector. Purposeful decision making and critical reflection through research underpinned each project at Studio aad.
Indigo & Cloth Graphic Designer (May 2016—April 2017)
Graphic designer at creative agency Indigo & Cloth. Predominantly developing brand identity systems, print and web design for hospitality, music, food
and beverage industries.
MA—Master Interior Architecture: Research + Design Piet Zwart Institute, Rotterdam, Netherlands
Sep 2023—Jul 2025 (Ongoing)
Spatial practice development, critical pedagogy with a focus on the intersection of graphic and spatial storytelling. Working across self-directed written thesis and practice- driven studio projects as part of a research-driven curriculum. Graduation research and thesis is engaged with language, landscape and the construction of Irish national identity through practices like cultural preservation, archeology and propaganda making.
BA (Hons)—Visual Communication
National College of Art and Design, Dublin, Ireland September 2013—June 2016 (First Class Honors)
This studio-based curriculum focused on conceptual development, art direction, typographic systems, editorial design and motion design. Fostering critical design discourse, interdisciplinary collaboration and research-led practice.