Eric Stynes makes work spanning the fields of art, graphic design, art direction, moving image and spatial design — with an emphasis on meaningful research.

aim10x

Aim10x Global is an annual event in which supply chain industry executives come together to discuss the challenges and opportunities facing the industry. As this was the third year of the event, we developed the previous year’s concept with vibrant imagery, energetic typography and dynamic layouts.

We comissioned the aim10x ‘speech bubble’ logo to be cast in resin. This was to act as the foundation of our photographic exploration for the identity.

We wanted to capture the dynamism of the imagery and layouts in motion. Quick transitions, high contrast layouts combined with bold motion type and video.

Made with artist and designer Catherine Grogan.