aim10x
As this was the third year of the event, we developed the previous year’s concept with vibrant imagery, energetic typography and dynamic layouts.
We comissioned the aim10x ‘speech bubble’ logo to be cast in resin. This was to act as the foundation of our photographic exploration for the identity.
We wanted to capture the dynamism of the imagery and layouts in motion. Quick transitions, high contrast layouts combined with bold motion type and video.
Made with artist and designer
Catherine Grogan.