o9 Solutions
o9 is a software which assembles all of the complex areas of large scale organisations’ supply chain into a single, simple interface.
We built a scalable, swiss-inspired brand identity with a typographic foundation and a flexible grid system.
I led the rebrand and subsequently scaled the team to a full service in-house design team.
Designed in-house at o9 Solutions
Typeface Designed in collaboratin with Plain-Form
We used the pillars we initially defined to set the parameters of the Sans Serif Grotesque.
Functionality aside, it was imperative that :o9 Sans had
human qualities and subtle contrast to contrast the rest
of the graphic identity.
Made with type designer
Lucas Descroix.
The site expresses the brand in a more minimal way, featuring less lines and graphic elements. Instead it relies on high contrast hierarchies, powerful imagery and engaging videos.
Videos explaining complex concepts in a simple way. Abstract visuals which compliment the rest of the minimal identity.